€1k days to €9M+ in a single year. Our Netherlands playbook.

I'm Santiago, founder of HappyFlops. Last year we set out to scale the brand in the Netherlands. We started in March 2025 doing around €1,000 a day. We closed the year past €9M+ in revenue. Here is how, and why it wasn't luck.

Every euro came from influencers and celebrities

We didn't scale this on cold paid ads. We scaled it on trust: the right influencers and celebrities putting HappyFlops in front of audiences who already believed them. Each one chosen with the strategy and research we spent years and millions building.

The €200k bet that wasn't a gamble

At one point we invested €200,000 into a single partnership, for four months. From the outside that looks like an enormous risk.

It wasn't. We had done the research. Our strategy told us the trust was there long before we signed, so we knew it would pay off. That's the difference between betting and knowing: we don't gamble on names, we back signals.

You don't need the big names

Here's the part most brands get wrong. Some of our biggest returns didn't come from celebrities at all. We've booked profiles for under €3,000 a collab that went on to make us millions.

Size was never the signal. Trust is. Once you can measure it, a small, almost unknown creator can outperform a household name many times over.

Then it went mainstream

When enough of the right people are wearing the same thing, a whole country notices. HappyFlops went so viral that the brand ended up on the news, on TV shows, and everywhere in between. That's not something you can buy with an ad budget. It's what happens when trust compounds.

We turned the whole thing into a system

Everything behind that year, how we pick talent that converts, structure a €200k deal without gambling, and spot the sub-€3k creators that quietly make millions, became a repeatable strategy. The same one now running across 8 markets and €88M+ of brands we own.

We put all of it into one focused hour, so you can run the same play in your market.