Pre-order · Releases the week of July 20

The Celebrity Code. Pre-order the full strategy.

We scaled our own brand HappyFlops from €0 to €55M+ in three years using celebrities and influencers. The Celebrity Code is everything we learned burning €4M+ of our own capital: the talent that actually converts, the deals that don't, and the exact system behind an 89% hit rate. It drops the week of July 20 — pre-order now and be the first to get it.

€1.001 €301 SAVE €700

Pre-order now — be the first →

One-time payment · Instant Skool invite · Video drops the week of July 20

The Celebrity Code

01:00:00 VIDEO · PRE-ORDER · RELEASES WEEK OF JULY 20

The Celebrity Code, taught by Santiago Talavera (founder HappyFlops, €55M+)

Who is this strategy for?

Every brand. Influencer marketing doesn't have to be expensive. We've booked profiles for under €3k that generated €100k+ in sales, across every brand we run. Stop burning money trying to figure it out yourself. Watch the video and start with what already works.

What will it bring your brand?

Implemented exactly the way we teach it: massive growth. We scaled HappyFlops in the Netherlands from €0 to €9M+ in the first year alone. (Why the dip? We are a summer brand!)

I've never worked with influencers or celebrities. Will this still work?

Yes. The video hands you the exact step-by-step system, from picking talent that converts to structuring the deal and scaling it, so you can run it from zero. No agency, no guesswork, no expensive lessons.

What's included

✓
The Celebrity Code — 1-hour strategy videoThe full playbook behind €55M+ in sales. Releases the week of July 20 — the moment it's live, your access link lands in your inbox.
✓
Exclusive access to the Skool LODESTAR communityA private community of operators. Your invite is sent right after you order, so you're in before public launch.
✓
Founding-buyer launch price, locked inPre-order today at the lowest price it will ever be. One-time payment, lifetime access.

€4M+

Invested by us

89%

Hit rate

200+

Talent tested

Markets

€4M+ of our own money tested· Built running €88M+ brands· 30+ operators watched· 4.9/5 average rating

Why it works

It's not about the most followers. It's about the most trust.

Celebrity and influencer marketing was never about who has the biggest audience. It's about the one your customers actually believe. But how do you measure trust? After €4M+ and 200+ tests, we found out.

Trust, not follower count

The profile with the most followers rarely sells the most product. We cracked how to measure the trust and engagement that actually move revenue, so talent selection stops being a guess.

Stop guessing. Start with strategy.

We know who works and who doesn't before you spend a cent. No more burning budget to find out the hard way. You start with the right talent, not a lucky one.

Authenticity wins the AI era

In a world flooded with AI, real authority and authenticity are what cut through the noise. That's exactly what the right celebrities and influencers bring your brand.

What it does for your brand

Skip the €4M tuition. Start where we ended up.

This isn't theory or motivation. It's the exact operating system we use to turn endorsements into predictable revenue, compressed into sixty minutes you can act on immediately.

Pick talent that converts

The selection framework that separates a face with followers from a partner that moves product, before you spend a cent.

Scale spend, lift ROAS

How to pour fuel on ad spend while your blended ROAS climbs instead of collapsing. The exact scaling sequence.

Avoid the six-figure mistakes

The deals, clauses and creative traps that quietly torch budgets. We paid for these lessons so you don't have to.

Build a repeatable engine

Turn one lucky win into a system your team can run again and again, across products and markets.

What's inside the hour

Sixty minutes. Zero filler.

The complete methodology, chaptered so you can rewatch any part on demand.