Influencer marketing was never about followers. We spent €4M+ finding out what it actually is, and how to measure it.
The system that took HappyFlops from €0 to €80M+. Four modules, two hours, plus the private community and live Q&As with Santiago. No application, no retainer. Start today, apply it this week.
Taught by Santiago Talavera (founder HappyFlops, €80M+)
Just starting
You don't need a celebrity budget. Two to three thousand euro behind one name is enough to run this. We've booked profiles for under €3k that did €100k+.
€50k to €500k/month
You have revenue. You don't have massive brand awareness yet. Endorsement is the bridge, and this is the exact route we took.
€500k/month and up
At this level budget isn't the constraint, hit rate is: the names you can afford are exactly the ones where a miss costs six figures. You can also apply to have us run it with you.
Why is it only €301? →Who is this strategy for?
Every brand. Influencer marketing doesn't have to be expensive. We've booked profiles for under €3k that generated €100k+ in sales, across every brand we run. Stop burning money trying to figure it out yourself. Take the course and start with what already works.
What will it bring your brand?
Implemented exactly the way we teach it: massive growth. We scaled HappyFlops in the Netherlands from €0 to €9M+ in the first year alone.
For who else has this worked?
We've now run this for 6 other brands, and every one of them did over €5M per market in their first year on the strategy. Here's one of our clients who went 4x on his daily revenue.
I've never worked with influencers or celebrities. Will this still work?
Yes. The course hands you the exact step-by-step system, from picking talent that converts to structuring the deal and scaling it, so you can run it from zero. No agency, no guesswork, no expensive lessons.
89% means this: of the collaborations we booked using the framework, 89% were profitable. €80M+ is HappyFlops in three years. €88M+ is every brand we own, combined.
Reach is the vanity number. These are the ones that predicted revenue.
After 200+ paid tests we stopped looking at follower count and engagement rate. A handful of signals did almost all of the predicting. Module 2 is how to read them before you pay.
Audience quality over audience size
Two profiles with the same follower count can differ tenfold in what they sell. We check who is actually behind the number before a cent moves.
Trust is measurable
It sounds soft. It isn't. There are signals that predict whether an audience buys on a recommendation, and we score them the same way every time.
Decide before you spend, not after the invoice
The framework runs before the deal. You go in knowing the odds instead of finding out with your budget.
We own the brands. We're not an agency.
Everything we teach, we did with our own money on our own brands. No borrowed case studies, no theory from the sidelines. We carried the risk, built the results, then packaged the exact system.
Most of it was expensive tuition. Wrong talent, bad deals, creative that didn't convert. We made the six-figure mistakes, then saw the pattern underneath them: a system with an 89% hit rate, now the engine behind €88M+ in brands.
People kept asking us how. So we put the whole methodology into a two-hour course, priced so any serious operator can start today.
Four modules. Zero filler.
Two hours in total. Four modules you can rewatch any time, and you'll have a shortlist for your own brand before you finish module two.
The HappyFlops Story — why some influencers sell and others don't
How we scaled HappyFlops from €0 to €80M+, and the pattern behind every name that sold and every name that didn't.
Research & Risk — how to measure a name before you pay for it
The signals we check before a cent is spent: audience quality, real engagement, and the trust that actually predicts conversion.
Outreach & Setup — how to reach talent and structure the collaboration
How to open the door with talent and their managers, and structure a deal that puts the risk in the right place.
Launch & Relationship — running the drop and turning one deal into a repeat partner
Running the launch itself, then turning a single collaboration into a partner that keeps selling for you.
Skool community
Lifetime free access to our private community of brand owners, where the strategy keeps getting sharper.
Q&As with Santiago
Regular live sessions with the founder of HappyFlops. Bring your brand, your shortlist, your deal.
Dinner in Amsterdam
Every quarter we pick one buyer and fly them over for dinner with the founders of HappyFlops and Lodestar.
Operators don't gamble. They watched.
I thought I already understood influencer marketing as much as possible and that it would always be some kind of gamble. I was wrong and blown away by the tools how Santiago measures and predicts which influencers work. Also did a call with Santi and he told me exactly which influencer would work and which would not based on the info shared in the course and he was right on all three.
We went from 2k days to 5k days after choosing 3 right influencers. This knowdlegde is insane if implemented correctly...
I was doubting in the beginning of this strategy made sense as a beginner in ecom but still bought it. No regrets. All info has sped up the learning curve voor my brand since I could instantly start with influencers. First influencer I booked was only 2.5k but so profitable already.
We were doing influencer marketing but played break even because sometimes it was a hit and sometimes a big loss. After checking out the modules it became much clearer on how to pick and choose the right influencers. The next three collabs were all profitable.
The part you're actually thinking about.
How much budget do I need to run this?
Enough for one collaboration. Two to three thousand euro behind a name, plus the stock to back it. We've booked profiles for under €3k that did €100k+ in sales, and module 2 is how to find those instead of the expensive ones. If your budget is going into launching the store, this is what you buy before you spend it, not after. The €4M we burned was mostly avoidable.
Why are you giving this away?
We're not. It's a launch price and it goes up after the first hundred. But the honest answer: our done-with-you service starts at €250k a month, which is almost everyone who emails us, turned away. We got tired of saying no, so we put the method in a course.
And the framework was never the moat. Knowing which signals to check is a two-hour lesson. Having tested 200+ names with €4M of our own money, and knowing which managers pick up the phone, is not. We can hand you the whole method and still be the fastest way to run it.
One thing this is not: a lite version. There is no advanced course behind it and nothing to buy after checkout. What we run for brands at €250k+/month is what's in here.
How do I know you're legit?
Lodestar BV, KVK 42082278, Purmerend, the Netherlands. Six HappyFlops stores you can open right now. Our Meta ad library is public, and every number on this page comes from brands we own.
I don't have time for a course.
Then you're in luck, because this isn't one. Two hours in total, four modules. Watch one on a commute. You'll have a shortlist for your own brand before you finish module two.
I've tried influencers before and it didn't work.
That's the normal outcome. We spent €4M+ getting it wrong, and almost every failure traced back to the same three things: the wrong name, the wrong deal, or the wrong launch. The course is those three failures reversed. If you've already been burned, you're the person this was built for. You know what the expensive version costs.
I already work with UGC creators. What's different?
UGC is content. This is endorsement. A creator makes you an asset you run as an ad. The right name lends you their audience's trust and moves product on the day they post. Different budget, different mechanics, different result. If UGC works for you, this is the layer on top of it.
Will this work in my market?
What makes a name sell doesn't change with the country. Trust works the same in Riyadh as in Rotterdam. What changes is which names and which platforms, and that part you do locally with the framework. We've proven it across 8 markets ourselves. If it turns out it doesn't fit yours, email us within 30 days and you get your money back.
Get The Celebrity Code for €301
Four modules, lifetime access to the Skool community and regular Q&As with Santiago. One payment, yours forever.
Questions, answered.
Who is this for?
Ecommerce founders and operators who want to use celebrity or influencer endorsements to drive real revenue, whether you're just starting or already scaling. No minimum revenue required, unlike our done-with-you service.
How is this different from your implementation service?
The service is done with you, by application, for brands doing €250k+/month. This course hands you the same methodology to run yourself, open to everyone.
How long do I have access?
Forever. It's a one-time payment for lifetime access to the course and the community, on any device.
What if it's not for me?
You're covered by a 30-day money-back guarantee. One email to support@lodestarsignal.com and we refund you. No questions, no forms.
Why is it this cheap?
Because courses aren't our business model. We make our money running this for brands at €250k+/month. It's a launch price for the first 100 buyers and it goes up after that. The strategy took us €4M+ to learn; this is the most accessible way in.
How do I get access after buying?
The moment your payment clears, you get an email with your access link. Buy, check your inbox, start module one.
Can I get an invoice for my company?
Yes. Your invoice arrives by email together with your access link. Need your company name or VAT number on it? Reply to that email and we'll reissue it.
Still have a question? Email us at support@lodestarsignal.com